Programme overview
This programme builds on the foundational workshops in the Chat GPT for Digital Marketing Programme.
Learn how to create custom AI personas, build simple chatbots, optimise your digital marketing strategies, and gain deeper insights into your market.
With interactive exercises, practical tools, and guidance from an expert prompt engineer, you’ll develop cutting-edge skills to supercharge your business.
This programme is your gateway to smarter workflows and increased efficiency. It will equip you with the cutting-edge skills to drive growth, streamline marketing operations, and gain a lasting competitive edge.
This is a non-technical programme, while it is suited to inexperienced and experienced digital marketing people, we do recommend you complete the introductory programme.
Learning Outcomes
On completion of the training programme, participants will:
- Master advanced prompt engineering for generating tailored AI outputs.
- Learn how to use DALL-E for SME image and marketing visuals.
- Build simple chatbots to automate customer interactions.
- Implement dynamic ad personalisation and predictive analytics.
- Execute precise, multi-platform content and ad campaigns.
- Analyse and improve advertisement performance using AI tools
Who Is This Course For?
This course is suited to anyone involved in Marketing, Sales or Content Creation
Modules
Advanced Prompt Engineering & AI Personalisation.
- Crafting effective, complex prompts for ChatGPT.
- Personalising outputs for marketing, customer support, and internal operations.
- Examples of how prompt variations affect outputs.
Using DALL-E for SME Branding and Marketing
- Introduction to DALL-E and its capabilities for generating visuals.
- Prompting for visuals.
- Best practices for using AI-generated images ethically and effectively.
Build simple chatbots to streamline customer interactions.
- Overview of chatbots and their role in improving customer interactions.
- Step-by-step process for building chatbots.
- How to integrate chatbots into websites or social media channels.
Dynamic ad personalisation and predictive analytics.
- Learn how AI enables dynamic ad personalisation.
- Using predictive analytics to forecast campaign success and customer behaviour.
Execute multi-platform content and ad campaigns with precision.
- Analyse and improve Advertisements.
- Using AI to streamline multi-platform content creation.
- Optimising ad performance