Programme overview
ChatGpt has revolutionised AI, making it more accessible with infinite possibilities for application but what is AI and how can it help grow my business.
The Chat GPT for Digital Marketing programme is designed to demystify ChatGPT and demonstrate how you can leverage its potential to drive growth, increase efficiency, reduce costs and gain a competitive edge for your business.
With hands-on exercise, real-world case studies, and expert guidance, you’ll gain the knowledge and practical skills needed to successfully implement AI solutions for digital marketing.
Learning Outcomes
On completion of the training programme, participants will:
- Participants will have an understanding of Chat GPT Fundamentals.
- Develop the skills to successfully prompt Chat GPT for digital marketing key processes enabling increased workload efficiency and potentially reducing staff costs.
- Understand how to utilise Chat GPT to assist with digital marketing processes including buyer persona creation, content creation, email marketing and advertising.
- Have confidence in AI Integration, enabling participants to embrace AI-driven solutions, stay competitive, and drive sustained growth for their small businesses
Who Is This Course For?
This course is suited to anyone involved in Marketing, Sales or Content Creation
Modules
Workshop 1 – Introduction
- Introduction to AI
- What are Prompts
- Successful Prompting
- Business Model and AI match
- Action Plan Development
Workshop 2 – Market Research
- Using AI for Research
- Audience Segmentation
- Buyer persona creation
- Target audiences with places (social media)
Workshop 3 – Smart Research
- Find Questions
- Find Unmet Needs
- Find Questions and Articles
- Analyse & Summarise
Workshop 4 – Strategic Content
- Development
- Planning
- Ideation
- Content Creation
- Email Marketing
- SEO
Workshop 5 – Advertising
- Facebook Hooks
- Google Ads
- Hashtags
- Recap