Champion Green is a national movement by government, industry, business, and the public, to inspire people to support local, to do business locally, and to source local products and services; in-person and online. It is the biggest #SupportLocal movement in a generation, developed to help our towns and cities recover and remain vibrant for future generations. A €1M investment has been made in this major public information campaign to date, by its sponsors and trade partners.
The aim is to reconnect people with the idea that supporting local is best as it benefits their town and community, now and into the future. Ireland’s SMEs employ 65% of people in Ireland and every €1 spent with a local business gives back €2.50 to your local community. Therefore, every time someone champions green, it helps to create jobs, helps Irish families, and puts money back into our own communities.
As a Champion Green supporter, you are simply promising to continue supporting local whenever possible.
As a Champion Green Business or Organisation or Community Group seeking a sustainable recovery, you will get business tips, advice, webinars and toolkits. You are also signing up to a promise – to support and promote local whenever possible.
This week, Champion Green launched a new campaign for 2022 to help change consumer behaviour and get people back out supporting local businesses. The theme is ‘Let’s Champion Green and Together We Rise’. A new suite of Champion Green POS and creative assets is now available on https://championgreen.ie. Businesses can use the assets across your channels to drive awareness of the support local message. Assets include social media posts, posters, shelf-talkers for your product of the week, bag stickers and tags, animations and more.