Digital Marketing Specialist

January 16, 2023

Dundalk Chamber is looking for a Digital Marketing Specialist with a strong commercial understanding to bring some fresh thinking and take our digital marketing to the next level and implement a robust digital marketing growth strategy.

Contract hours: 16-20 hrs per week for a period up to 24 months. This position is a non-permanent role.

The main 3 areas of focus are:

Implement a new CRM System,
Social Media & Marketing Strategy
Website.

Job Purpose:

To assist, develop and implement marketing strategies that deliver optimum results for Dundalk Chamber and our members.
To support projects such as developing sales strategies, marketing campaigns, social media campaigns, collecting and interpreting marketing analytics.

Key areas of responsibility:

Implement a new CRM System

Research CRM systems and identify the best option for the Chamber.
Plan the implementation process – data migration, training, and testing.
After testing and training, go live with the new CRM system.
Monitor and refine the new CRM system.

Digital strategy

Champion digital across the organisation, and identify opportunities to optimise digital channels to meet business KPIs
Plan and execute all digital marketing, including email, retargeting, social media, and display advertising campaigns
Help identify marketing trends and key opportunities for innovation.
Undertake market research.
Collaborate with the manager, internal teams, members, and the board on marketing strategy.
Learn and work with various types of software for digital marketing. Using applications such as Office, Adobe Creative Suite, PowerPoint, Zoom, and Canva
Writing newsletters, ad copy, and blog posts.
Using AI

Website management

Optimise all aspects of our website, monitor, and manage website performance and updates
Ownership of lead generation digital customer journey
Maximise lead magnet opportunities to capture first-party data

SEO & Performance Marketing

Champion SEO strategy
Implement and run digital advertising and retargeting campaigns across paid social, paid search, and display channels

Lead Generation

Identify and drive action plans to grow the pipeline and drive conversion rates across digital tactics, including campaign optimisation and landing page design
Collaborate with internal teams to promote online events, webinars, set up landing pages and report on performance

Email Marketing

Creation of engaging email campaigns that engage, inform, and motivate, consistent with our brand identity and tone of voice
Ownership of automated workflows and optimisation of email marketing. Mapping optimal customer journey flows and drip campaigns by persona and organisation segment
Create and maintain a marketing database.

Social media

Optimise all digital content and campaigns on social
Updating social media accounts and creating relevant content including video.
Creating and scheduling social media posts consistently across a variety of platforms.

Reporting

Digital monthly reporting, identifying, and tracking KPIs
Ensuring digital activity is measured and reports are communicated with the board and team to inform decision-making and future activity
Analysing questionnaires and other forms of feedback.
Report to Management Meeting on a monthly basis.

The person we’re looking for:

You will be a self-starter. Highly motivated, results-driven, and analytical thinker, driven by data
At least 2 years of experience in a similar role
Third-level qualification is desirable
Well organised team player with great initiative to work independently and prioritise tasks to meet tight deadlines
Demonstrable results-driven experience leading and managing databases, email, social media, and/or display advertising campaigns
Strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints
Experienced using CRM and CMS
Proven experience automating and optimising workflows
Sound understanding of Google Analytics 4 (setting up goals), Google Search Console and Google trends
Knowledgeable in SEO and PPC
Experience using Adobe creative suite – Photoshop, Premier Pro, Adobe Addition desirable
Understanding of Social reporting using tools such as Hootsuite, Sprout social or similar platforms

The Package