Dundalk Chamber of Commerce in association with iON will host an evening event on Thursday 29th
November briefing business owners on an Introduction to analyzing web statistics, Irish Company case studies illustration, how companies planned their digital strategy based upon evidence, how companies increased their sales due to evidence based decision making, why some companies win and others fail online because they ignore the evidence, how to create digital key performance indicators.
Who should attend ? – CEO’s, Marketing Directors, Web Managers, Communications Directors, PR Professionals, Web Agencies and Business Owners.
The case studies used in the presentation include a hotel group, a pharmaceutical company, a start-up manufacturer, and a charity. Niall McKeown, the speaker on the night concludes by discussing the importance of the emerging marketing modelling techniques of Attribution Modelling and how that links with Google Analytics and the other big data tools that can be used by businesses today. He distils it down into some very simple metrics that businesses should use to evaluate their performance.
There will also be a questions and answer session at this event
This event will take place on Thursday 29th November 6 – 7pm, Crowne Plaza Hotel, Dundalk.
If you would like to book a place at this free event then call Kathleen in Dundalk Chamber on Tel: 042 9336343 or email admin@dundalk.ie
